commercial – brooklyn spaces

acme studio

oriana on 31 May ’13

space type: photo studio & prop house | neighborhood: williamsburg | active since: 2010 | links: website, facebook, twitter, tumblr

Listen, I’ve been to a lot of wacky spaces through this project, but Acme is one of the wackiest. It’s just teeming with the wildest array of things—figurines and furniture and statues and taxidermy and instruments and tchotchkes of all shapes, sizes, and hues. Even the bathrooms are like tiny stuff galleries! And the most amazing part? It’s the most organized chaos I’ve ever seen.

photos by Maximus Comissar unless noted

Acme is a one-stop shop for your film and photo needs: run by industry veterans, they can do everything from designing and custom-building a set, to supplying a dizzying array of props, to shooting the whole thing. And they certainly have done all that, for increasingly high-profile clients, from Missy Elliot to Zac Efron to Heidi Klum. They shot the David Cross cover for Brooklyn Magazine, hosted the secret premier of season two of Girls with HBO and Flavorpill, and throw fabulous fundraisers for the Burning Man camp A Cavallo. And they also hold benefits, parties, lectures, classes, and more, and are always open to new ideas for fabulous uses of this fabulous space. So hit ‘em up with your ideas, and go check out an event or two! But first read my interview with operations manager Brian Colgan.

"Girls" screening, photo from Acme's tumblr

brooklyn spaces: How did this all come about?
Brian: It was started by Shawn Patrick Anderson, a set designer and prop stylist. He had a storage and workspace down by the Navy Yard that was full of all this crazy stuff, and people kept wanting to do photos and videos there. He had a series of kind of high-profile shoots there, like Sonic Youth and the band Chairlift, and finally he was like, “What if this could actually be a thing?” Most studios are just a big empty white box with a cyc, that big curved white wall that you do the photo shoot in front of. They’re totally sterile and boring, and you have to bring everything in with you. So the beauty of Acme, what Shawn realized people were responding to at his studio, is why not have a crazy amount of stuff in the studio that people can use in their shoots?

brooklyn spaces: So are you guys actively amassing more stuff?
Brian: We’re always amassing more stuff. There’s so much stuff! It’s really a question of deciding what makes sense to keep, which is always tough.

brooklyn spaces: Especially when you’re trying to impose order on such an eclectic collection.
Brian: Exactly. For instance: we have a lot of taxidermy, which is hard to get in the city, because it’s really expensive and fragile. So we were like, “Okay, let’s be the taxidermy people.” Now we’re always looking for more. There are definitely holes we can fill in the New York City prop world.

brooklyn spaces: I had no idea there even were prop shops, let alone so many that you have to make an identity for yourself among them.
Brian: Oh yeah, there’s a bunch of places. A lot of them specialize in modern, clean, white stuff, because so many people want that. We’ve decided we want to have the most unique, weird things. When someone’s like, “Where can I get a furry armchair?” someone else will tell them, “You’ve got to go to Acme.” I get the craziest requests. Like, “Do you have ten person-size Mountain Dew cans?”

brooklyn spaces: What?! Do you?
Brian: No, but I usually know who does. The film and photo community in New York is small but growing, because the city seems to have realized that there’s a lot of money in this. If you go out to LA, there’ll be a guy whose entire operation is, like, John’s Life-Size Mountain Dew Cans. But in New York, with real estate at such a premium, no one can afford to store all that. Someone called the other day to see if we had a log cabin. An entire cabin! It’s definitely a wacky world.

brooklyn spaces: If a band comes in here and is like, “We want to use the life-size disco ball, that taxidermied deer head, and the paint-covered inflatable baby,” would you be like, “Ooh, Sonic Youth used those same props”?
Brian: Nah, we’d just let it go. Even if things get reused, the application is going to be different or the lighting is going to be different or whatever. And anyway, if you brought twenty people in here and had them pick the coolest object, they’d pick twenty different things. We’re all inspired by a different taxidermied animal.

dressing room

brooklyn spaces: Who are some of your favorite clients you’ve had or favorite projects you’ve worked on?
Brian: It’s always fun to travel, which we do a fair amount. We just did probably our biggest job ever, a Diet Coke commercial down in Nashville with Taylor Swift. As for things we’ve done here, one of our most ambitious projects was building a huge multi-level snow cave for a Heidi Klum fashion project. When Heidi got here, she was like, “This place is crazy!” She made her mom come, she told her friend to cancel her flight, and they all just stayed and hung out. All types of people come in here and are like, “Whoa, this is so amazing! You have the coolest job ever!” and I’m like, “Oh, right, I do.”

Heidi Klum set, photo from Acme's tumblr

brooklyn spaces: And you guys have other kinds of events here as well, right?
Brian: We do. We have this awesome space, and so many people need space, so I’m really excited to share it. We’re open to anything, for the most part. Well, I do get a lot of calls where people are like, “Okay, we’re gonna have sixteen DJs, five bars, and six thousand people!” Which: no. None of that. But we’re pretty open to reasonable things. We had a writing group in here recently, like fifty folks writing in total silence. We’ve had swinger sex nights, we’ve done underground dinner parties, we had a big Ethiopian coffee ceremony with Bunna Café. After Hurricane Sandy, Observatory, the event space in Gowanus, got flooded, and they called and were like, “We’ve got this lecture coming up, the speaker is on a plane from London right now, and we don’t have a space.” So we had that here, which led to Observatory scheduling other things here, including some taxidermy classes. Basically, we have this cool space, so why the hell wouldn’t we share it?

wood shop

brooklyn spaces: I love that! That seems like such a Brooklyn ethos. What are your thoughts about Brooklyn these days, especially this hyper-gentrifying part of Williamsburg?
Brian: When we first opened Acme three years ago, we got a lot of resistance from people about shooting in Brooklyn, but now celebrities want to come here, sometimes more than Manhattan. Not to knock studios in Manhattan, but why would you want to shoot there? Just trying to load things in is impossible. And this is such a thriving area; right on our block we’ve got Mast Brothers, the Brooklyn Art Library, About Glamour, and there’s new stores opening all the time. I definitely love being in Brooklyn. The creative class has absolutely moved over here, so it seems like a natural place to do creative things.

***

Like this? Read about more film industry spaces: Film Biz Recycling, Running Rebel Studios, Factory Brooklyn, Bond Street Studio

twig terrariums

oriana on 10 Mar ’12

neighborhood: gowanus | space type: makers, commercial | active since: 2009 | links: website, facebook, twitter, flickr, pinterest

all photos by Maximus Comissar

Yet another amazing maker shop in Gowanus, Twig Terrariums—the brainchild of Katy Maslow and Michelle Inciarrano—sells tiny gorgeous worlds. Their terrariums are housed in mostly found glass—like vintage gumball machines, cake stands, light bulbs, pitchers, and pendants—and they’re filled with lush mosses and other plants, complete with quirky little scenes. These include sweet things like wedding couples, hiking groups, zoos, and people reading or golfing or swimming, as well as more adult fare like naked sunbathers, fornicating couples, graveyards, zombies, graffiti artists, and axe murderers.

Michelle & Katy, photo by Lauren Kate Morrison

Katy and Michelle are a couple of seriously busy crafters: in addition to running their shop and offering lots of terrarium-making workshops, you can catch them at tons of fairs, like Bust Craftacular, Renegade Craft Fair, and Brooklyn Flea. Their amazing work has been featured all over the place, including NY1, New York Times, New York Magazine, Urban Outfitters, WNYC, Design*Sponge, and more. And they’ve even have a book: Tiny World Terrariums.

brooklyn spaces: Give me a brief definition of a terrarium.
Katy: It’s really just plants enclosed in glass.
Michelle: Terrariums were started back in the 1800s by Nathaniel Bagshaw Ward. He wanted a fern garden in his yard but he couldn’t make it grow because there was a lot of pollution where he lived in London, but he noticed that inside this little case where he was experimenting with moths, a fern spore had somehow taken hold and grown. So he started coming up with different types of cases and seeing how different plants did. And he experimented and got it right, and it actually changed the course of history. It’s the reason we have tea, coffee; it was indirectly responsible for penicillin and things like that, because they were able to take plants much farther than they had before.
brooklyn spaces: Wow! Did you know all that before you started making terrariums?
Katy: No way.

brooklyn spaces: So how did this all come into being?
Michelle: Katy and I were childhood hooligan friends, we used to hang out all the time and be crafty. We lost touch for several years, but then we met again about five years ago and went right back to making things together. And one day I pulled a cruet jar out of my kitchen cabinet and said, “I want to make a terrarium out of this.” Before we knew what happened, we had terrariums all over our apartments.
Katy: We got addicted so quickly! We had to choose between giving them to everyone we knew or trying our hand at selling them. When we went to the Brooklyn Flea for the first time we had an amazing response, and we were picked up by the New York Times. The first day! The second time we went we got picked up by Country Living. Third time it was something else, and then something else, Rachel Ray and Real Simple and all these awesome things. It was definitely a surprise.

brooklyn spaces: Did you think five years ago that this was going to be your lives?
Katy: Not at all. We were just presented with an amazing, unexpected, very charming response, and this became our livelihood. We’re hoping that it’s not a passing phase. I mean, terrariums have been interesting for 200 years, and most likely they’ll be interesting for 200 more. And we’re always challenging ourselves, looking for ways to make it bigger, better, cooler, more intricate, more elaborate.

brooklyn spaces: Tell me about some of your favorite terrariums.
Katy: My personal favorites are the graphic horror: axe-murderer scenes, post-apocalyptic scenes, wheelbarrows full of body parts, mass graves, zombies. One of the ones I have at home has a guillotine on a hill and heads rolling down. There’s an irony to it, this kind of fun, expansive space that can be filled with quirky little characters and inhabitants. One of our popular ones is a big beautiful terrarium with a little park, and then off in the corner there’s a couple doing it in the bushes. Of course, we also do a lot of unicorns and fairies. We really just go with our weird tastes and bizarrely varied interests and whims.

brooklyn spaces: Tell me about some of the specific moss. Which are the funnest to work with or look the best?
Katy: Well, there are like twelve, fifteen thousand types of moss in the world, so there’s a lot to work with. When we were researching, we found out that NASA was actually considering terraforming the moon with moss because it’s so hardy and adaptive. But we each have our obsessions. We love the sphagnum buds that happen in their juvenile form, and they grow in bogs, like six feet of mud, right alongside streams and ponds. Sometimes when we go mossing, we really suffer for our art. Michelle lost a shoe once.
Michelle: I took a wrong turn and sunk a foot and a half down in the nastiest, stinkiest bog you can imagine. And I lifted my foot up and my shoe was gone. I had to go home with a bag over my foot, and it stunk.
Katy: She reeked. And I laughed and laughed!

brooklyn spaces: Do you do your mossing in and around New York?
Katy: We have freelance mossers all around, and we’re always looking for more. If you guys ever want to go mossing—
Maximus: Oh my god, I want to do that. Can we do that?
brooklyn spaces: Yes!
Michelle: Okay, just don’t go to Central Park. You can’t take from public land or parks or anything like that.

brooklyn spaces: How does being in Gowanus affect you as artists and small-business owners?
Katy: We love it here. We’re both Brooklyn natives, and I think this is one of the best neighborhoods in the borough.
Michelle: Our neighbors are absolutely amazing. Ben, who runs Gowanus Your Face Off, he came in and introduced himself the second he saw our sign go up. Proteus Gowanus picked up some glass from us to house weird objects for an exhibit. There are so many cool things in Gowanus. We’ve got Film Biz Recycling, 718 Cyclery, and Littleneck right down the street. Everyone’s got such great ideas.
Katy: Everyone’s been really welcoming and supportive and really into what we do. We just love it here.

brooklyn spaces: Having grown up in Brooklyn, what do you think about being here these days?
Katy: I love what Brooklyn’s become. When I was growing up it was still grungy, and I do kind of miss the seedy underbelly of New York, which doesn’t really seem to exist anymore. But I very rarely go into the city, I rarely leave Brooklyn. I get my rugelach in Midwood and my latte in Gowanus and I’m a happy camper.
Michelle: I’ve always loved Brooklyn. Even though it’s stinky and smelly and all the trash and traffic, it’s still so charming.
Katy: Last time I had out-of-town guests, we didn’t even leave Brooklyn. We went from a barge museum in Red Hook to the best pizza in Bay Ridge to Green-Wood Cemetery, and it was the coolest. There’s so much here, it’s so quirky and fun. I fall in love with it every time I think about it.

***

Like this? Read about more makers: Metropolis Soap Co., A Wrecked Tangle Press, Breuckelen Distilling, Arch P&D, Urbanglass, Ugly Duckling Presse

running rebel studios (formerly semi-legit)

oriana on 5 Feb ’12

neighborhood: bushwick | space type: commercial space | active since: 2010 | links: running rebel (website, facebook); proliferation publishing (website, facebook)

One of the reasons I started this project is that I was alarmed at how fleeting so much of the underground can be. The people who drive the creative classes are focused on creating, on making art and beauty and enhancing underground culture, which tends to result in less of a focus on trivialities like leases and fire codes and the law in general. I seem to be constantly hearing about the unceremonious demise of so many brilliant spaces—the 123 Community Center being forced out by their landlord, Bushwick Project for the Arts getting evicted by the city, House of Yes (in its original incarnation) burning down, Silent Barn being ransacked, Monkeytown and Change You Want to See defeated by endless rent hikes.

photo from Passion Faction

But there are other ways for a space to come to an end. Sometimes it’s intentional, for one reason or another, and in the best case it’s on the creators’ own terms. So it is with 6 Charles Place. The Bushwick warehouse used to be called Semi-Legit, and was known for underground events. Passion Faction threw dance parties with DJ Spanky spinning and Nicky Digital taking pix, Team San San had an art show, there were anarchist benefits and lectures, and plenty of musicians came through, including Nomadic War Machine, Rosa Apatrida, Shady Hawkins, Anchorites, Krunk Pony, Ash Borer, and Woe.

But those days are behind them now. Today the space is divided into two businesses: Running Rebel Studios and Proliferation Publishing.

photo from Passion Faction

Nick has been operating Running Rebel since October 2011. It’s a big, private, very malleable space, and they’ve done a lot of different work already, including photos for Nylon and Inked magazines, fashion shoots for Olcay Gulsen and Arrojo Soho, and music videos for Imaginary Friends and Rosie Vanier.

brooklyn spaces: What made you shift from throwing parties to running a business?
Nick: I thought we could make something profitable, since no one can get jobs now and you have to do everything yourself in order to survive.

brooklyn spaces: Was it hard to get it up and running?
Nick: It was a lot of work. I renovated the entire thing, painted the entire ceiling by hand, painted every single brick, twice, because the first coat got so disgusting and dirty. I built a bathroom and changing room. And I got all this equipment, including a nineteen-foot cyc wall.

brooklyn spaces: What’s your business philosophy?
Nick: I try to be friendly with everyone. I don’t think that pissing people off is the right way to go about anything, especially when you’re trying to develop relationships. I’d rather take a loss now and have someone come back again later, rather than ripping them off and having them hate us forever.

brooklyn spaces: Is running a photo studio something you always planned to do?
Nick: No. I have a degree in German. But I had the idea and ran with it. This is cool, it’s strange. It’s fine for now. I can live, I can eat. What else do you need?

photo by Alix Piorun

And then there’s Proliferation Publishing, New York’s only twenty-four-hour print shop, run by Adam. They use really cool old machines from the sixties and seventies that they’ve acquired at auctions and garage sales, including one that was used to print NYU’s diplomas for years. And they bought what probably amounts to a lifetime supply of ink for about $60. They print everything from take-out menus to wedding invitations to vinyl banners.

photo by Alix Piorun

brooklyn spaces: How do you know how to work all this stuff? Did you know how to use the machines when you bought them?
Adam: No, we just bought them on impulse. Then we found PDFs and guides and shit online and taught ourselves in our garage. We have this one incredible troubleshooting manual written by this hippie guy in the sixties. The book starts, “Around 1950 I was searching for Nirvana in the woods in New Mexico.”

brooklyn spaces: How do you find your clients?
Adam: We go and bother pizza places and shit and we’re like “Hey we can print menus for cheaper than what you’re paying now,” and they’re like, “Okay, cool.” And people come in to print album covers for their bands, business cards, political posters, stuff like that.

brooklyn spaces: What are your goals for the future?
Adam: I want to do books eventually, but not right now. We’ve got to get a book binder and a paper cutter first. We’re also going to start offering photo-printing services, so people can shoot photos at Running Rebel and then print them here. This could be a full-time gig, and it probably will be eventually. But we’re in it for the long haul, so we’re taking our time.

photo by Alix Piorun

Both Adam and Nick were kind enough to offer discounts for Brooklyn Spaces readers. At Running Rebel they’ll give you a full-day weekday photo shoot for $300, and at Proliferation Publishing you can get 1,000 business cards or stickers for $75. Go support Bushwick small businesses! Email them at runningrebelstudios@gmail.com or adam@proliferationpublishing.com.

***

Like this? Read about other print shops & photo studios: Acme Studio, Gowanus Print Lab, Bushwick Print Studio, Werdink, Factory Brooklyn, Bond Street Studio

gowanus print lab

oriana on 16 Nov ’11

space type: print studio | neighborhood: gowanus | actice since: 2010 | links: website, facebook, twitter

The Print Lab is deep in the bowels of Gowanus. It’s a nice stroll from the train, unless you happen to visit during a freak blizzard Halloween weekend like I did, in which case it’s kind of a cold, wet slog. But totally worth the trip! The space is huge and comfy and inviting, with great art on the walls, studio members hard at work at the many tables and machines, and incredibly friendly teachers and staff. I was invited to take the Intro to Screenprinting class, which (thankfully) covered all the basics, and though I’ve got no drawing eye whatsoever and had never even touched a screen before, I totally made a shirt that I’m not at all embarrassed to wear.

all photos by Maximus Comissar

The intro class is only one of many offered at the Print Lab; there’s printing classes for skateboards and posters and stationary, digital classes on Photoshop and Indesign and website-building, there’s classes for kids, classes for DIY weddings, they even had a class on how to jailbreak your iPhone. Of course, they could also do everything for you, offering all kinds of large-format and specialty-ink printing services for fancy projects. Or if you already know what you’re doing and want to DIY it, you can become a member, gaining access to all the tools, paints, supplies, computers, machinery, and anything else you could possibly need. So go print something! But first click through for my interview with Amy, the lab’s marketing director.

screens

brooklyn spaces: What are some of your more unusual classes?
Amy: There’s lots. We have one on printing in repeat, for making fabric or wallpaper, we have a specialty inks class where you get to use flocking and foils and glitter, we have digital classes that are geared toward helping you make your designs appropriate for screenprinting, all kinds of things.

sinks

brooklyn spaces: There are also events here, right?
Amy: Yup. Last weekend we had a Halloween event, where kids got to have characters screenprinted on their clothes. We also do collaborative events; we did a party with Sobe and a craft night with Etsy. About once a month we have an opening reception for the new art exhibit.

screens

brooklyn spaces: Is the art done by Print Lab members?
Amy: Sometimes, but this one was curated by the art collective Six Betweens. Next month we’re doing an exhibit with the Graphic Artists Guild, and after that is a student show called “The Art of Rebellion.” Screenprinting lends itself to protest so well, because it’s really affordable, you can make multiples easily, and you can really deliver a message.

paints

brooklyn spaces: What’s the screenprinting community like? Do you guys get together and talk shop?
Amy: Sure, we’re friendly, we’re fun, we like to get along with everybody. We’re buddies with USA Tees, we have a good relationship with The Arm, a letterpress studio in Williamsburg, and also with the Brooklyn Artists Gym, which is just down the street. It’s really exciting to be in Gowanus right now, part of the growing artist community.

oven

brooklyn spaces: Who are some of your exciting clients or members?
Amy: We worked with one Brazillian designer doing specialty printing, glitter and things like that, and we do some contract work with the fabric designer Scott Hill, who runs Old Village Hall. Two of our long-term members, Anthony Graves and Carla Herrera-Prats, are part of Camel Collective, and they were featured in Mass MoCA’s “The Workers” show. Some other great members are painter Jeremy Penn, illustrator Erin Gallagher, graphic artist Norm Ibarra, and printmaker Andreas Ekberg. The artists here do really amazing things.

our instructor

brooklyn spaces: What’s the best part of working at a printshop?
Amy: I just think it’s exciting to be a part of a space that encourages people to make things, and to work in a way that they might not be able to on their own. I mean, you can screenprint at home, but it’s certainly very difficult, especially in New York with tiny shoebox apartments. So I love being able to facilitate people having the space they need to work and create.

me with my screen

***

Like this? Read about more makers: Pickett Furniture, 6 Charles Place, Werdink, Bushwick Print Lab, A Wrecked Tangle Press, Metropolis Soap, Arch P&D, Gowanus Ballroom, Urbanglass, Better Than Jam, 3rd Ward

metropolis soap co.

oriana on 28 Aug ’11

neighborhood: bay ridge | space type: commercial | active since: 2009 | links: website, blog, facebook, twitter

In case you didn’t know, Brooklynites are serious makers. We make everything, all over the borough, like gin in Sunset Park, cheese in Red Hook, glasses in Williamsburg, and soap way the hell out in Bay Ridge.

Metropolis Soap Co. is run by Megan, with some help and moral support from her husband, out of their Bay Ridge home. She produces vegan, all-natural, eco-conscious soaps, bath salts, body scrubs, aromatherapy oils, lip balms, and more. Her products have been certified cruelty-free by PETA and organic by the USDA; she uses recycled packaging whenever possible and avoids things like palm oil, due to the rainforest destruction caused by harvesting it. She’s even got a glossary on her site so you can tell how all the ingredients are going to affect your skin.

Maximus and I schlepped out to Bay Ridge to chat with Megan and check out the operation, and she even did a live soapmaking demonstration for us, which was amazingly cool. She was kind enough to send us home with several soaps to try, and they were all lush and rich and creamy, fantastic smelling and extremely cleansing. After our interview, I spent the rest of the day at the beach, and Metropolis’s Lemongrass & Ginger bar was imperative in ridding me of the clinging film of Coney Island detritus I came home covered with.

***

Q&A with Megan!

brooklyn spaces: I bet you could tell me the historical origin of soap.
Megan: I can! It dates back to the times of human sacrifice. They would burn people on these pyres, and as the fat melted and liquefied it would mix with the wood ash, which would drip down into the water and create this bubbly substance that people noticed was really good for cleaning.

brooklyn spaces: Can you give me a really brief tutorial on how to make soap?
Megan: Sure. To make soap you need lye, or sodium hydroxide, and fat. When the fat mixes with the lye, it causes saponification. After that you can add essential oils, fragrance, whatever you want. Then you pour it into molds, let it harden, cut it, and let it cure, which means the water evaporates and it becomes a hard bar. That takes about six weeks. As a side note, the fats in most soaps are usually lard or tallow, which is deer, cow, or pig fat. I’m not a vegetarian, but that just skeeved me out, so I did a lot of research to see what I could substitute. The formula I use now is based on sunflower oil and shea butter, so my soaps are really moisturizing, and no animals had to be sacrificed.

brooklyn spaces: What made you start doing this?
Megan: I started making soap in 2004, and I honestly think it was because I was afraid to be the smelly kid in class. I’ve always loved perfumes, cosmetics, that kind of thing, so I went online and learned how to make a body scrub. It was just sugar and oil! So I was like, “Oh my god, what else can I make?” Then I learned how to make a lip balm and was like, “Oh my god, what else can I make?” and it just went from there. Once I started making soap I got really nerdy about it. It’s been my obsession for seven years now.

the beginning of a bar of Cedarwood Lime: sunflower oil, palm kernel oil, shea butter, and rice bran oil

brooklyn spaces: What’s the first soap you made?
Megan: Oh, it was awful. It was root beer soap, and I colored it with brown mica, but I didn’t measure very well. I put it in these Kraft boxes, and the boxes all got oil stains, and my friend told me it stained her washcloth brown. It was a hot mess. Now I don’t do fragrance oils or micas, it’s all essential oils and herbs, which is less traumatic for everybody.

brooklyn spaces: What are some of your favorite soaps you’ve made?
Megan: I love the Rosemary & Spearmint, it totally gets me going in the morning. My favorite for my face is Dark Lavender Lime. I have the skin of a thirteen-year-old boy, and the charcoal in that one just sucks everything out.

blending in cedarwood and lime essential oils, and parsley and gingko powder

brooklyn spaces: How did you learn about all the different ingredients and how to combine them?
Megan: Any book I could find in the library I got. Brooklyn Public Library was huge in making this work. The two best books, which I eventually bought, are Illustrated Encyclopedia of Essential Oils by Julia Lawless and Illustrated Encyclopedia of Herbs. I would also research online of course; I’d go to botanical.com, and just go, “What does this do? What is comfrey? What is arnica?”

brooklyn spaces: How did you pick the name for the company?
Megan: It comes from one of my favorite movies, Metropolis. I just love the special effects from the twenties. And also New York, I love New York. So it was part nerdy, part… okay, it was all nerdy. A smorgasbord of nerdery.

pouring the mixture into logs to cure

brooklyn spaces: How did you get the word out?
Megan: I started at the markets. I did Brooklyn Flea, Brooklyn Indie Market, Renegade Craft Fair, BK Craft Central, any weekend market that I could find. I’m starting to see the benefits of that now, because lots of people come up to me and say they recognize my soaps from this market or that one, which is great.

brooklyn spaces: Do you think being in a place like Bay Ridge, or Brooklyn in general, influences you as a crafter or a small-business owner?
Megan: I think it motivates me. When we first moved here, I vended at the Bay Ridge Festival of the Arts, and I met so many local businesspeople. It was great. There’s a very welcoming community here for tiny businesses, and people want you to succeed. Everyone is really encouraging and holds each other up.

cutting the cured logs into bars

brooklyn spaces: Are there other people in particular who have been a strong influence on you?
Megan: My good friend Laura, whose apron I will be wearing when I make soap for you guys. Her company is Fisk and Fern, her stuff is in Uncommon Goods now. Karen of Markets of New York is amazing. She’s a great supporter of indie crafts. And of course my amazing husband Steven, who has been a huge help with the company and keeps me somewhat sane.

brooklyn spaces: Do you have any advice for someone who’s starting a small business of this nature?
Megan: Don’t expect immediate awesomeness. It will take forever, and it’s always evolving. But the little payoffs along the way totally make it worth it.

***

Like this? Read about more makers: Twig Terrariums, Breuckelen Distilling Co., Pickett Furniture, Better Than Jam, Bushwick Print Lab, Gowanus Print Lab, A Wrecked Tangle Press, Arch PYD

breuckelen distilling co.

oriana on 1 Jul ’11

neighborhood: sunset park | space type: commercial | active since: 2010 | links: website, facebook, twitter

Brooklynites are makers. We make everything, no matter how weird or difficult. We make gardens in abandoned lots, screen-printed skateboards, pools in dumpsters, art from old books, games out of shopping carts. So of course we’re also making booze. There’s beer from Brooklyn Brewery and Sixpoint, wine from Brooklyn Winery, and a handful of small distilleries making harder stuff: Kings County Distillery in Bushwick, New York Distilling Co. in Williamsburg, and Breuckelen Distilling Company in Sunset Park.

all photos by Maximus Comissar

Housed in a former boiler room—which used to contain a massive coal-fired furnace that steam-heated the surrounding buildings during the Industrial Revolution—Breuckelen offers a selection of gins and whiskeys. They make all their spirits on the premises, from scratch, using organic ingredients sourced from within New York State. And they do it all themselves, from milling the grains to corking the bottles. You can buy their spirits in bars and liquor stores around New York City (and in a few other states), and you can sample them at the distillery: they have tastings every Saturday from 12 to 6—for only $3, refundable if you buy a bottle—and they pair their gin with Q Tonic, also from Brooklyn.

So how’s this stuff made? I didn’t know, so in case you don’t either, here’s a simple rundown. Breuckelen’s spirits start with organic, whole-grain wheat from Upstate New York. This is milled into flour, which gets dumped into a huge masher, mixed with water and natural enzymes, heated, and then cooled. Next they add yeast and pump it into fermentor tanks (which smell just like baking bread!). What comes out is like a crude form of beer. That’s loaded into their custom still, which heats the mash gently and evenly. During the fermenting process, the spirit that comes off first isn’t palatable, so Brad and Co. smell and, eventually, taste the first few jars to determine when the alcohol is good to drink.

At this point, the spirit can become either gin or whiskey. The gin is re-distilled with juniper berries, lemon peels, ginger, rosemary, and grapefruit. The whiskey is aged in charred oak barrels, which gives it a maple syrup flavor, along with the yeasty taste of the wheat; Brad says it tastes like a pancake breakfast. Finally, the spirits are diluted with NYC tap water, bottled, and corked. Neat!

brooklyn spaces: So are you a huge gin drinker? What made you decide to do this?
Brad: Yeah, I like gin, I like whiskey. That was one of the things that was important to me, to make something that I appreciate. I had this other job where I wasn’t making anything, and I saw all these people in Brooklyn making stuff, taking something and transforming it into something totally different, whether it’s turning steel into a knife, turning flour into bread, or turning coffee beans into the second most delicious thing in the world. I wanted to do something like that, to make a contribution. Then one day I read an article about how the federal government had recently relaxed some of the rules and now it was financially possible to have a small distillery. It sounded perfect, to do something totally my own, whether it’s good, bad, popular, unpopular; it would taste of the ingredients we used, and of the processes we designed to make it. I decide to try it, and things sort of came together.

brooklyn spaces: How did you know how to get started?
Brad: I read some books, then I visited some small distilleries, like Koval in Chicago. Kothe, who made the still for us, puts on some classes, so I took one of those. I also did a lot of drinking to understand the different spirits, why they taste the way they do. And then just a lot of experimentation.

brooklyn spaces: How did you find this space?
Brad: I knew I needed sixteen-foot ceilings because the still was going to be so tall. My real estate agent told me about this space, but she said it in passing, like, “Well, there’s one other place with high ceilings, but it’s not in the right neighborhood for you. You can go look at it in your spare time if you want.” So I rode my bike down here, and I remember coming under the BQE; with all that construction, it felt like a war zone. The neighborhood seemed a little desolate, but the space was beautiful, and I knew it was a good fit. And then once I started coming down here, I realized there are actually a lot of really cool, friendly people doing great things around here. A couple doors down is Object Metal, they makes gorgeous furniture; next door Kevin Barrett is doing amazing abstract metal sculpture; down the block is Pawz, a company that makes rubber dog booties, which my dog uses all the time and they’re awesome. There’s a bunch of other artist studios next door, and nearby there’s Cut Brooklyn, who makes knives, Sway Space Letterpress, and Lite Brite Neon.

brooklyn spaces: So it’s a good community?
Brad: Yeah, it’s really awesome, really friendly. After I rented the space, one of the first things I bought was the forklift, and I had it delivered in the middle of the night, because that was cheaper. So the guy shows up at three in the morning, we unload the forklift, and I try to bring it inside. It’s a used lift, and the guys who had it before had modified it by welding a section on the top, so even though I’d checked the height online, it didn’t fit through my doors. Kevin wound up storing it for me for three months while I got the doors replaced. So yeah, there’s a great community down here.

brooklyn spaces: I feel like there’s almost an unprecedented surge of creativity in Brooklyn right now. Do you think Brooklyn attracts people who want to do things like this?
Brad: Definitely. For me it was just being here and realizing how great it was and deciding I wanted to be part of it. It really made me rethink my path. The whole idea of Brooklyn, it was inspiring to see people doing these crazy, ridiculous, but really authentic projects, independent of some giant organization. And people support that here, too; I used to bike three miles to get the coffee beans that I like.

brooklyn spaces: What are your goals for the future of the space?
Brad: To survive. To keep making better gins and whiskeys. We’re working on a jenever-style gin, and a barrel-aged one, gin aged in an oak barrel like a whiskey. I have a couple other ideas for different flavors that I want to try. The whole project is a big experiment, trying to figure out how to keep making it better and better.

Like this? Read about more makers: Metropolis Soap, Urbanglass, Ugly Duckling Presse, Twig Terrariums

werdink / ninja pyrate

oriana on 22 Jun ’11

neighborhood: east williamsburg | space type: screenprinting \ events | active since: 2010
links (werdink): site, blog, myspace, facebook | link (ninja pyrate): facebook
contact (werdink): contact@werdink.com; 917.204.2976 | contact (ninja pyrate): ninjapyrates@gmail.com

Even though I live about ten minutes away from them, I’d never heard of Werdink Screenprinting Boutique or Ninja Pyrate. And maybe you haven’t either—but believe me, that’s going to change. They’ve got an amazing hybrid space, encompassing a high-end screenprinting studio, a boutique shop selling apparel and skateboards (all printed onsite), a multipurpose event space with a rubber floor and an aerial rig, a DJ setup, and a recording studio in a pirate ship. A pirate ship. And they’re really eager to open the space up to the community, to see what people can do with it.

Who are these amazing people? Matthew is the Werdink screenprinter, and his sister Krisstina and her boyfriend Jeff are still figuring out more amazing ways to use the Ninja Pyrate space. Plus they’re all well connected to the crazy Brooklyn creatives: Werdink did a screenprinting truck for the first three Lost Horizon Night Markets and shares tips with Bushwick Print Lab; Krisstina pals around with one of the girls from House of Yes and Lady Circus who started Make Fun; their space is literally downstairs from Shea Stadium.

Scroll down to hear more from these awesome people!
[all photos in this post by Alix Piorun]

bond street studio

oriana on 26 May ’11

neighborhood: gowanus | space type: studio | active since: 2005 | links: website, tumblr, facebook, twitter

On my way to Bond Street Studio, I had one of those lovely Brooklyn realizations: I’ve been living in this city for a decade, but I’ve never walked down this particular block before. I love how this blog project has really given me the opportunity to explore new corners of our fabulous borough!

Like Factory Brooklyn, Bond Street Studio is a blank canvas of a space, which can be rented out for photo and video shoots. They’ve had some really diverse clients, including Google, General Electric, Italian Elle, and Ted Leo and the Pharmacists. As Tiasia, Bond Street’s branding consultant, told me, “It’s the right amount of space to make an intimate set, it’s not too grandiose. You really have the option of molding and playing with the space here, the way the light falls, the skylights, everything.” Photographer Robert DiScalfani, the owner, also uses the space as an art gallery, specializing in giving lesser-known artists a new audience. It’s such a versatile space, and Robert’s got plenty of tricks up his sleeve for new ways to use it, so expect to hear about a lot of cool events here soon.

brooklyn spaces: What made you decide to open the studio?
Robert: I’m a photographer, I do mostly fashion photography, high-end wedding photography, and food photography, and I started doing videography a few years ago as well. I’ve owned two studios in Manhattan, and the rents just got too crazy, so I moved to Brooklyn about ten years ago. I owned a photo gallery down the street called Bond Street Gallery, which was a happening little spot. Unfortunately, we opened up just prior to the market crash, and then all hell broke loose, no one was buying anything. So I was working out of a live/work loft in Cobble Hill, and I was approached by some builders in the neighborhood who asked me if I needed a workspace, and I did. This is a new construction, it was a dirt lot a few years ago. When I started renting it out, it was about 80% still photography and 20% video, but now it’s completely the opposite. There’s so much filmmaking going on in the area, it’s incredible. And last year we start having some exhibitions here, as well.

brooklyn spaces: What have been some favorite shoots, or interesting people who have been through?
Robert: Google was here recently, shooting a video called “Chromercise,” about their browser Chrome. Italian Elle comes through several times a year, with a terrific photographer named Paulo Sutch. Kristen Schaal from The Daily Show was photographed here. Recently we had Saunders Sermons shoot a music video here, he’s a jazz musician but he also sings R&B, and he’s played trombone or saxophone for Jay-Z and Fantasia songs. I also had Ted Leo and the Pharmacists here not long ago. It’s great seeing all the creative people come through and whip this place into something you would never imagine possible.

brooklyn spaces: What are some things you’d like to do that you haven’t had a chance to yet?
Robert: A gallery I know in Soho has a monthly photo salon, and I’d love to do that here. I’d also like to do something similar for independent film. Another thing I want to do with the gallery is to showcase more new artists. It’s not easy to get an exhibition in New York; you don’t just walk into a Chelsea gallery and get an exhibition. So I’d like to open up the space to people who need an opportunity to show their work. There’s so much talent out here. I found this artist from Haiti last week, I walked into his apartment in Bushwick and looked at the paintings and I was stunned. His stuff is so detailed and deep and layered. Just beautiful. And this guy has never had a show!

brooklyn spaces: Do you feel Brooklyn has had an influence on the space?
Robert: Oh, I’m thrilled to be in Brooklyn. It’s such a great place, the creativity is just over the top here, it’s fantastic. Whatever your imagination can come up with is possible in Brooklyn.

Like this? Read about more film and video businesses: Film Biz Recycling, Running Rebel Studios, Factory Brooklyn, Acme Studio

bushwick print lab

oriana on 10 Apr ’11

neighborhood: ridgewood | space type: commercial & studios | active since: 2010 | links: website, facebook

I hope I’m not going to have to change the name of this blog; Bushwick Print Lab is yet another space (like Silent Barn and Arch P&D) that is—technically, and only barely—in Queens. But it’s such a neat space, I had to cover it. BPL is a collective silkscreen studio where you can contract printing projects from very talented printers, or rent space and time to do it yourself. They offer basic silkscreening and textile printing workshops, too. Hourly rates begin at $25, monthly at $125, and their equipment includes a 44-inch exposure unit, a coating and drying room, a power washer and back-lit washout, flatstock printing tables, large paper drying racks, four-color tabletop presses, a flash unit, discounted paper stock, t-shirts, and inks—all the tools a screenprinter needs. In addition to being involved in the greater Bushwick art community, BPL does month-long art shows whenever someone wants to curate one. So read my interview with Ray, and then get in touch with him to start doing some projects!
brooklyn spaces: How do clients find you?
Ray: It’s mostly friends of friends and word of mouth, although if you Google “silkscreen” and “Brooklyn,” we come up pretty high. There aren’t a lot of labs like us. We have most of the tools that you need, although it’s not necessarily the highest-end, or the most expensive production. We’re more DIY, for artists. There are a few others, like ABC No Rio is the one that most people know, where you put $5 in the coffee can and you coat your screen and go, but we’re a little more professional, for things that have to be precise, with no fingerprints.

brooklyn spaces: What kinds of clients do you get?
Ray: We’re pretty affordable and open to different people, so it’s a little bit of everything. We have high school kids come here, and we have career printmakers. We get a lot of people from the digital art world who want to do something more physical. We get activists; we just did the plaques for the Ghost Bike Project, and the Yes Men have a screen here right now. We made a screen for Swimming Cities. SVA and Parsons have even had classes come here. And then of course lots people from bands.

brooklyn spaces: Is it just you running the whole thing? Is there a staff?
Ray: It’s sort of a benevolent dictatorship. I’m the one who runs it, and I tend to use the space more than everyone else because I’m doing my own jobs to help pay for it. But there’s a few other people who have been helping out: Kevin from Just Seeds works here one day a week, and Melissa, who’s an assistant for Molly Crabapple and does Dr. Sketchy stuff, she does admin assistance. And we had an intern, Ben, he’s from this Walkabout program in Westchester, he was here for six weeks. That‘s basically the staff.

brooklyn spaces: Why did you pick this neighborhood?
Ray: It’s the neighborhood I know, I’ve been working out here for four or five years. And my friend Todd, he and all these people from Graffiti Research Lab needed to move studios, so we moved in together. I love the building, and our neighbors are great, like Yarn Wire, Regina Rex Galleries, Brooklyn Salsa Company, and Lang Percussion. Plus it’s just a nice area. We’re technically in Queens, which is interesting. You can really tell; it’s industrial Bushwick until you get to Cypress, and then it’s all row houses. It’s a whole other life in Queens, it turns out.

brooklyn spaces: Anything else you want to tell the world about BPL?
Ray: We’re happy to work with people, and we try to do it as affordably as possible. It’s been really nice doing this, everybody who works is here really cool and supportive and interested in each other’s projects. It’s been working out. I’m really happy about everything.

***

Like this? Read about more makers: Werdink, Gowanus Print Lab, Pickett Furniture, A Wrecked Tangle Press, Metropolis Soap, 6 Charles Place, Arch P&D, Gowanus Ballroom, Urbanglass, Better Than Jam, 3rd Ward

arch p&d

oriana on 7 Apr ’11

neighborhood: ridgewood | space type: art studios | active since: 2010 | links: website, tumblr

The guys who make up Arch P&D—Evan, Ian, and Zak—are some of the nicest, hardest-working dudes I have ever met. Not only were they willing to give me an interview and walk-through of their amazing new space way late at night, they actually set up a private art opening for me and Maximus, new works by Andriana Santiago in collaboration with Evan, weeks before the show will be open to the public. The Arch artists hung out with us for hours, bubbling over with excitement and energy and passion, chatting about art and life and skateboarding and bedazzling and pleasant anarchy.

photos by Maximus Comissar

You’ve probably heard of the previous incarnation of Arch, from their big, bright gallery space on Troutman Street in Bushwick, where they held group art shows and indie boutiques, and were a fixture in neighborhood art events like Beat Night and Bushwick Open Studios. But they’ve moved on, with a new space (in Ridgewood, technically), new goals, new ideas, and new synergy. As Evan says, “Arch was started to create a space where artists could get together and share art and skills, to do work that everyone could benefit from in a sustainable manner.” There are eight artists sharing space at the new Arch, and they make every kind of art imaginable, from visual art to commercial art to music to skateboarding to metal and woodwork. Even with so many people, the space is incredibly organized and doesn’t feel cramped; every workstation is built on wheels, so they can clear out the space easily for parties and events. They’ve got a crazy diverse roster of high-profile clients—including Lady Gaga, Dos Equis, Andrew WK, Dance New Amsterdam, and Lindsey Lohan—as well as working with many other underground Brooklyn spaces, like Red Lotus Room and House of Yes. They also throw art salons and parties, have open hours as a gallery, and are open to collaboration and skillsharing.

brooklyn spaces: How did you all come together?
Evan: I met Zak doing a job for Dos Equis. We made steampunk party boxes and a steampunk piano for Andrew WK.
Ian: I met Evan through working with Narcissister. He started pulling me onto some jobs, and I pulled him onto some, and it went back and forth for awhile, until we decided that it was silly not to merge into one entity.

brooklyn spaces: So you guys have lots of high-profile clients, individually as well as collectively.
Evan: Everything is collective now. Together we’re doing what one of us could never do alone.
Ian: Everything in the shop is communal, so long as you know what you’re doing and you clean up after yourself. It’s respectfully collective.
Zak: It’s an open exchange of ideas and materials and tools.

brooklyn spaces: How did you pick the name?
Evan: It’s from a project that I did with a massive group of friends for Pier 59’s fifteenth anniversary party. It was for Fashion Week Spring 2010. We designed a massive Roman set, with an arch and columns and blocks, which took every last bit of help from everyone I knew. And it became obvious that the structure of an arch requires every block in the arch to hold it up. Actually, tomorrow we’re going to go and pick up that arch from storage, and we’re going to install it in the House of Yes for the new show, Caligula Maximus. It’s coming full circle.
brooklyn spaces: Where will it go when House of Yes is done with it?
Evan: I don’t know, it might end up at Materials for the Arts.
Zak: Sustainability is a key element for us. Everything we do is going to get reused or given away.

brooklyn spaces: Has Bushwick influenced the space, or Brooklyn in general?
Zak: Bushwick is the pulsating center of art in Brooklyn right now. It’s where everything is happening.
Ian: I think even the way we’ve set up the space, it has a Brooklyn feel. It’s open, there’s no walls between our spaces, everything is there for everyone to see.
Evan: It’s all DIY and scavenged, the windows leak, it’s freezing cold, you’re working in the shop in all your clothes. That’s Brooklyn.
Zak: Survival skills.
Evan: Also it’s really bleak, it’s this post-apocalyptic industrial wasteland.
Zak: In the wintertime you walk out there and it’s like snowfields and dilapidated train tracks and broken-down warehouses, but what’s coming out of here is what people deem some of the most beautiful artistic work in the world. On the outside this building looks like nothing, but inside we’re creating stuff that’s on Fifth Avenue. The juxtaposition is fantastic, it embodies the whole situation.
Andriana: And we’re remaking the neighborhood. It’s just about taking what you have, whatever it is, even if it’s old or dirty, and making it your own and creating your own life. Whatever you want it to be.
Ian: That’s what’s so beautiful about this space, it’s all of our dreams put together, making it into a collective dream.
Evan: I’m gonna cry.

brooklyn spaces: What else is even in this immediate neighborhood? Are there other artists creeping out?
Evan: Oh yeah. There’s a lot of lofts out here that are filled with artists.
Andriana: We’re like roaches.
Zak: Yeah, we come out at night and we’re impossible to get rid of.

brooklyn spaces: Will this space be open to the public like the last one?
Evan: We just recently did a gallery show; obviously this will be an ideal place to have art hanging on a regular basis. We’ve been open to the public for about five events. We’re trying to find where our public presence as a space exists.
Ian: A lot of it comes from opening up the space to other artists. We’re open to helping people who don’t have the space to do larger projects.
Zak: We’ve all been there, having a concept but not the space to realize it. So we’re more than willing to help out other artists with space and materials.

brooklyn spaces: Do any of you want to talk about recent favorite projects that you’ve done?
Evan: We just made a mannequin for Melody Sweets, a burlesque performer. And we did a really nice set at Lincoln Center for Fashion Week for Odd Molly, a Swedish fashion company. And we did a set for Black Nativity Now, an Off-Broadway production by Alfred Preisser. Zak just headed up a project doing two suites for the Lady Gaga concert at Madison Square Garden.
Zak: I also make surfboard fin key necklaces, in a range of metals and finishes, and Lindsey Lohan has taken a liking to them, so I’m getting some calls from her. That speaks to the diversity in the whole situation, we have high-end sets, high-end furniture, high-end jewelry, it’s such a range.

brooklyn spaces: Anything else you want to tell the world?
Zak: Tell them to come by! They’re more than welcome, our doors are always open. Just be friendly. Have a smile on your face and want to be a little bit creative and get your ideas out.
Ian: There’s always a way to make your project happen.
Zak: Yeah, whenever someone says “Is that possible?”, we never say no. It’s always possible. It just takes a little bit of creativity, a little bit of blood, sweat, and tears.

***

Like this? Read about more art coworking spaces: Exapno, Time’s Up, Bushwick Print Lab, Urbanglass, 3rd Ward, Brooklyn Lyceum, No-Space