no-space

oriana on 14 Jan ’13

space type: activism | neighborhood: greenpoint | active since: 2011 | links: website, facebook, twitter

No-Space is the current workshop for Not An Alternative, an art-and-activism collective that works to affect politics and culture through organizing, education, and partnering with community groups. The group is led by Beka, a progressive-nonprofit strategist, and Jason, an artist and video-production specialist. Not An Alternative’s old home, Change You Want to See Gallery, was an activism hub in Williamsburg in the mid 2000s, where the group hosted film screenings, lectures, workshops, and production meetings, as well as a rotating cast of collaborators, including the Yes Men, Reverend Billy, and members of the Barcelona activist collective Yomango.

all photos from Not An Alternative

The new space, in industrial Greenpoint, has coworking desks in the back and a production facility in the front. The group and the space have been very active in Occupy Wall Street, Occupy Sandy, and many other Occupy and activist permutations. A large part of NAA’s disaster-relief contribution has been designing and producing visual symbols for the movement, such as vests, magnets, patches, and “way-finding” signs, to clarify and make physical the incredible work that Occupy Sandy has been doing since the superstorm hit. This work has been done in conjunction with Occupy Town Square, Pratt’s Disaster Resilience Network, and the Wise City.

Not An Alternative is always seeking coconspirators and collaborators, so get in touch to join in with their work. But first check out my interview with Jason!

Jason

brooklyn spaces: How did Not An Alternative come about?
Jason: It was created in the lead-up to the Republican National Convention in 2004. People had realized that reenacting tactics they’d seen in the sixties wasn’t going to work, so we had to think of different ways to affect transformation. Our space became an organizing and production hub. Every week we would hold a production meeting for a different group, and we would connect them with curators or people with space or materials, and just sort of help the whole thing get under way. After the convention and the election, we realized that we’d created an important thing. We were trying to decide how to continue it, and the next thing we realized, our neighborhood was under this massive rezoning. So we jumped into that, because it was really all the same thing. This is politics, this is globalization on a local level.

Change You Want To See Gallery

brooklyn spaces: So it evolved into a general gathering spot and workspace for creative activism, which became the Change You Want to See Gallery.
Jason: Yeah. We started hosting events around the same things, activism and technology theory. So it was brainstorming, theory, discussion, presentations, and workshops, and then production—taking all those ideas and putting them into practice with community groups, social movements, different campaigns.

brooklyn spaces: Are there community groups or campaigns that were particularly inspiring to you, or that you felt really worked?
Jason: We did some work with Picture the Homeless that I think was really good, after the crisis of 2008. We partnered with them on an action where they put up a tent city in a vacant lot. We pretended to be a film crew: we drove in with forty people, set up one of those white tents with tables and bagels, and shot a fake music video while our “stagehands” were in the back cutting down the fence and setting up the tent city. By the time the police came, the whole thing was erected. It got great media attention, we even had a story in the New York Times. There was a lot of pressure on Bloomberg at that moment, because he had just announced the results of a five-year plan to end homelessness, which had ended in an abject failure.

brooklyn spaces: What were some great presentations or workshops?
Jason: There were so many. Reverend Billy did the closing of the space, which was great. We had a great series called “Symbols, Branding and Persuasion,” where we had designers, activists, and people involved in branding talk about their practices. We had a friend of Beka’s who basically led the design team for Obama, we had someone who ran focus groups, we had the creative director of Interbrand, which is the largest branding company in the world. Activists are largely very alienated by advertising, it kind of suggests manipulation, but we tried to break those things apart.

brooklyn spaces: And Change You Want to See Gallery ended right before Occupy Wall Street, right?
Jason: Yeah, just a month before. By the time we left we no longer made any sense in Williamsburg anymore. We were across the street from the Knitting Factory, the Commodore, down the block from all those new restaurants; the whole scene was just completely different. We used to be outside on the sidewalk with table saws, and all the neighbors would send their kids over to learn how to make stuff. By the end we had people knocking on the door all the time going, “What kind of store are you?” So we got the new space in September, and then OWS happened, which thoroughly consumed us for a year. We even took over a second space downstairs that we used for production for awhile.

brooklyn spaces: Let’s talk about the work you guys have been doing with Occupy Sandy.
Jason: Our work with Sandy is a continuation of the work we were doing with OWS. We saw Occupy as being fundamentally about the contestation of space, and we tried to focus that idea so it was clear to people. If you can articulate something, you can understand it. And if you can see it, if it has a material form, it can be reproduced. Zuccotti Park had a material form and was able to be reproduced in other cities. So for Sandy, we made construction vests that say “Occupy Sandy” on them, and we also made way-finding signs, which direct people to distribution centers where they can get medicine, lawyers, food, shelter, tools, information, or anything else. And then we went out and put up all the signs as if we had the authority to do so, right in front of the police and the National Guard. They let it happen because they know there’s a need for it, so it turns out that we do have the authority. This stuff is functional in terms of helping people find a location or a person who can help them, but it also affects the symbolic landscape in terms of making the Occupy network more visible. It transforms the relationship to power around the symbol, and around a certain kind of visual language code.

brooklyn spaces: And it certainly has echoes of branding, and of making sure there’s a public acknowledgment of who’s doing this. People outside of New York don’t realize how much of the relief work has been done by Occupy Sandy.
Jason: Although we do so much work with advertising, we’ve made a conscious decision not to describe what we do as branding. I rather think that we’re occupying the vocabulary of the public, the symbolic language that discusses public use of space. We’re not introducing a new “brand”; we’re inhabiting an existing vocabulary. That’s the way we talk about it.

brooklyn spaces: Got it. So having experienced the transformation of Williamsburg, and now the industrial edge of Greenpoint, do you feel that has had any effect on the way you organize or the way you run your space?
Jason: For sure. When we worked on the Williamsburg rezoning, our focus was on organizing the hipster community, because they were the least organized, due to all the things that make hipsters hipsters. The fact that they can’t self-identify as hipsters makes them unaware as a class, so unlike the Dominican or Latino communities who are like, “This is what we are, you can tell because we all have this tattoo,” the hipsters are like, “I have this tattoo and that means that I’m not part of any community.” But the neighborhoods we’ve been working with are also very creative, and we try to see how far we can push them toward becoming a creative political class.

brooklyn spaces: What are your goals for the future?
Jason: We would like to destabilize authority to the point that it becomes a question as to what was done by activists and what was done by a “legitimate” or existing authority. And I think that can actually happen. Our politics are about shifting culture, or shifting politics through transforming culture. I feel like this space is serving a very important role to social movements and community groups in terms of what we provide and what we’re modeling, ways of engaging in politics. So I would like to see it continue to grow.

***

Like this? Read about more activist spaces: The Illuminator, OWS art show, Bushwick City Farm, Books Through Bars, Time’s Up, Trees Not Trash, Brooklyn Free Store

the illuminator

oriana on 18 Sep ’12

space type: maker, activism | neighborhood: ft. greene & all over | active since: 2012 | links: website, facebook, twitter

For many involved in the Occupy Wall Street movement, the two-month anniversary last November was a galvanizing moment. As tens of thousands of activists marched over the Brooklyn Bridge, light projections suddenly appeared on the Verizon building nearby: things like “99%” “MIC CHECK” “#occupy,” and more. I was on that march and it was absolutely electrifying to see. We screamed and clapped and chanted, and the people driving by beneath us honked and cheered out their windows. It was an incredible moment.

image from Boing Boing

In the wake of that action, Mark Read, the one who pulled it off, decided that had been just the beginning. He talked it over with Ben Cohen, a longtime friend of the movement, who eventually agreed to fund the construction of a customized vehicle for mobile guerilla projections. The guy tapped to construct the unit was Chris Hackett—one of the rulers of the Brooklyn maker scene, and cofounder of the art combine Madagascar Institute. Unsurprisingly, Hackett built a formidable machine, and the Illuminator was born.

Mark put out the call and amassed a merry band of activists to bottom-line the project. The Illuminator has been a smashing success, riding through protests from OWS actions to Occupy Town Square performances, partnering with community groups like rent-strikers in Sunset Park and workers’ rights activists in Midtown, projecting slogans and pictures onto the Russian Consulate, the British Embassy, Independence Hall in Philadelphia, the Williamsburg Bridge, and on and on.

The Illuminator is at a crucial stage in their journey right now, because they’re about to lose their funding. So this is the last week of their Kickstarter campaign, which, if successful, will allow them not only to keep this van, but to build more for use around the country. You should absolutely donate to their fund, but first read my interview with some of the activists involved.

clockwise from top left: Lucky, Talia, Annabelle, Grayson, Mark, Dan

brooklyn spaces: What was the first outing and the first projection?
Mark: The debut was March 3rd, for Low Lives, a virtual online performance-art project. We went all over that night: Zuccotti Park, the Whitney Museum where we projected the cheap art manifesto from the Bread and Puppet Theatre, down to Cooper Union, and then to Chase Bank.

brooklyn spaces: Do you plan the art before each action? Do you make it yourselves? Where does it come from?
Lucky: We produce a lot ourselves, but the great thing about this is it really is a Occupy resource, and more than that, it’s an activist resource. We reach out to lots of groups around the city, like the Sunset Park rent-strikers and the Hot & Crusty workers, and the messaging always comes from the people we’re supporting.

brooklyn spaces: How do you decide what projects the Illuminator will get involved with?
Annabelle: Well, it started with the 99%, and anything that could fit into that. We did that first projection two days after the eviction from the park.
Talia: I think it has to come from a positive space, people have to be happy about it. There has to be that exciting kind of antagonism.
Lucky: I think this goes back to the collective way we’re run. When we want to do something, there’s automatically a dialogue. We all come from very disparate backgrounds—I’m a biologist, Annabelle is a union researcher, and Mark does media, just to name a few—which really enriches the project, because we bring so many different perspectives.

image by jenna pope photography

Mark: Here’s a funny example of something we wouldn’t do. We were contacted by Woody Harrelson, and he wanted us to do some marketing for his upcoming Off-Broadway play, Bullet for Adolph. We’ve done work for hire before; we do have to keep the van in gas and parking. But what he wanted us to project was “Adolph is coming.” He was willing to pay us ten thousand dollars, which of course we could have really used, but we just couldn’t do it, it was too awful.

photo by athena soules

brooklyn spaces: Tell me about some of the site-specific projections.
Lucky: When we do site-specific stuff, it’s more to do with the people who are rallying around the cause, or the cause itself. The van sort of becomes the hero, popping up and supporting causes, so when students go on an education strike, or renters go on rent strike, we’re part of those actions. There was the action with Occupy Tape, which was an action against Spectra, and we did a “Free Pussy Riot” projection on the Russian Consulate.

Mark: I think the first site-specific one was at Atlantic Yards. There was a mic check, a call-and-response thing about what had happened with the Barclays Center, and a piece that was produced by our community partner in that case, Develop Don’t Destroy Brooklyn. The police were all over us that night and we sort of had to outwit them, which has been the case several times since. It was like a cat-and-mouse game.

brooklyn spaces: So the cops are not too fond of the Illuminator.
Dan: Like with the rest of Occupy, there’s a pattern of repression. The police want to disrupt people coming together, and the Illuminator rallies people and gets them excited, so we’re the last thing they want. Often they shut us down by making things up. I got a summons for disorderly conduct that we went to court for, and they didn’t even prosecute it because they knew it was bullshit. Another time they came out with a ticket already written and then asked “How is this projector mounted?” I said, “It’s bolted to this steel bar which is welded to the frame of the vehicle.” And they were like, “Um, this is a danger to pedestrians. It might fall off.”
Lucky: It’s about claiming contested space. In Zuccotti we were occupying a physical park, but the Illuminator is after the advertising space, the commercialized space above our heads and in our eye-line. So it’s predictable that that same sort of repression would happen, because we’re doing something powerful by subverting the order of things, the way society is constructed in a corporatized way.

brooklyn spaces: What’s been the most meaningful part of this project for you all?
Mark: For me, getting away with things is pleasurable, and getting people excited in an action context is awesome. There’s also the pleasure of talking to strangers, having conversations about the state of affairs in this country and the world, the kinds of crises we’re facing, what it’s going to take to solve those problems. Once these young kids came up to us, totally excited, and said, “Are you guys with the revolution?” I was like, “I hope so!”
Lucky: One of my favorite moments was Independence Hall in Philly, because that was totally spontaneous, and it often feels better when you don’t overwork yourself with planning and details. We were driving down to D.C. and saw Independence Hall to our left and figured, “Why not?” and went and projected “99%” onto the building. And as it happened, there were a bunch of Occupiers right there who took pictures and tweeted it all over. This is sort of a media machine, and a critique of mainstream media is that it privileges special interests in voice. Occupy has done a lot to use the power of modern technology to amplify important stories, and the Illuminator does that really well.

Talia: For me the best is feeling like a part of this well-oiled activism machine, and in Philly it really gelled for me how powerful this is, doing that projection and then seeing our image bouncing all around the internet afterward.
Dan: It’s the most re-tweeted thing we’ve ever done, I think. But for me it’s also about the one-on-one stuff. One of my favorite Occupy chants is “Occupy will never die / Evict us, we multiply.” This is like a manifestation of that, because we can spread all over the city and even the country in a totally different way.
Talia: And since the Illuminator 1.0 is going to be shut down, the idea of multiplying, of 2.0, is awesome. One van is great, but it’s limiting. A broader, more mobile fleet all around the nation? That’s really exciting. There’s this brand new energy fueled by all our ideas for what we’ll do next.

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Like this? Read about more activism: #OWS art show, No-Space, Time’s Up, Brooklyn Free Store, Books Through Bars, Bushwick City Farms, Trees Not Trash