acme studio

space type: photo studio & prop house | neighborhood: williamsburg | active since: 2010 | links: website, facebook, twitter, tumblr

Listen, I’ve been to a lot of wacky spaces through this project, but Acme is one of the wackiest. It’s just teeming with the wildest array of things—figurines and furniture and statues and taxidermy and instruments and tchotchkes of all shapes, sizes, and hues. Even the bathrooms are like tiny stuff galleries! And the most amazing part? It’s the most organized chaos I’ve ever seen.

photos by Maximus Comissar unless noted

Acme is a one-stop shop for your film and photo needs: run by industry veterans, they can do everything from designing and custom-building a set, to supplying a dizzying array of props, to shooting the whole thing. And they certainly have done all that, for increasingly high-profile clients, from Missy Elliot to Zac Efron to Heidi Klum. They shot the David Cross cover for Brooklyn Magazine, hosted the secret premier of season two of Girls with HBO and Flavorpill, and throw fabulous fundraisers for the Burning Man camp A Cavallo. And they also hold benefits, parties, lectures, classes, and more, and are always open to new ideas for fabulous uses of this fabulous space. So hit ‘em up with your ideas, and go check out an event or two! But first read my interview with operations manager Brian Colgan.

"Girls" screening, photo from Acme's tumblr

brooklyn spaces: How did this all come about?
Brian: It was started by Shawn Patrick Anderson, a set designer and prop stylist. He had a storage and workspace down by the Navy Yard that was full of all this crazy stuff, and people kept wanting to do photos and videos there. He had a series of kind of high-profile shoots there, like Sonic Youth and the band Chairlift, and finally he was like, “What if this could actually be a thing?” Most studios are just a big empty white box with a cyc, that big curved white wall that you do the photo shoot in front of. They’re totally sterile and boring, and you have to bring everything in with you. So the beauty of Acme, what Shawn realized people were responding to at his studio, is why not have a crazy amount of stuff in the studio that people can use in their shoots?

brooklyn spaces: So are you guys actively amassing more stuff?
Brian: We’re always amassing more stuff. There’s so much stuff! It’s really a question of deciding what makes sense to keep, which is always tough.

brooklyn spaces: Especially when you’re trying to impose order on such an eclectic collection.
Brian: Exactly. For instance: we have a lot of taxidermy, which is hard to get in the city, because it’s really expensive and fragile. So we were like, “Okay, let’s be the taxidermy people.” Now we’re always looking for more. There are definitely holes we can fill in the New York City prop world.

brooklyn spaces: I had no idea there even were prop shops, let alone so many that you have to make an identity for yourself among them.
Brian: Oh yeah, there’s a bunch of places. A lot of them specialize in modern, clean, white stuff, because so many people want that. We’ve decided we want to have the most unique, weird things. When someone’s like, “Where can I get a furry armchair?” someone else will tell them, “You’ve got to go to Acme.” I get the craziest requests. Like, “Do you have ten person-size Mountain Dew cans?”

brooklyn spaces: What?! Do you?
Brian: No, but I usually know who does. The film and photo community in New York is small but growing, because the city seems to have realized that there’s a lot of money in this. If you go out to LA, there’ll be a guy whose entire operation is, like, John’s Life-Size Mountain Dew Cans. But in New York, with real estate at such a premium, no one can afford to store all that. Someone called the other day to see if we had a log cabin. An entire cabin! It’s definitely a wacky world.

brooklyn spaces: If a band comes in here and is like, “We want to use the life-size disco ball, that taxidermied deer head, and the paint-covered inflatable baby,” would you be like, “Ooh, Sonic Youth used those same props”?
Brian: Nah, we’d just let it go. Even if things get reused, the application is going to be different or the lighting is going to be different or whatever. And anyway, if you brought twenty people in here and had them pick the coolest object, they’d pick twenty different things. We’re all inspired by a different taxidermied animal.

dressing room

brooklyn spaces: Who are some of your favorite clients you’ve had or favorite projects you’ve worked on?
Brian: It’s always fun to travel, which we do a fair amount. We just did probably our biggest job ever, a Diet Coke commercial down in Nashville with Taylor Swift. As for things we’ve done here, one of our most ambitious projects was building a huge multi-level snow cave for a Heidi Klum fashion project. When Heidi got here, she was like, “This place is crazy!” She made her mom come, she told her friend to cancel her flight, and they all just stayed and hung out. All types of people come in here and are like, “Whoa, this is so amazing! You have the coolest job ever!” and I’m like, “Oh, right, I do.”

Heidi Klum set, photo from Acme's tumblr

brooklyn spaces: And you guys have other kinds of events here as well, right?
Brian: We do. We have this awesome space, and so many people need space, so I’m really excited to share it. We’re open to anything, for the most part. Well, I do get a lot of calls where people are like, “Okay, we’re gonna have sixteen DJs, five bars, and six thousand people!” Which: no. None of that. But we’re pretty open to reasonable things. We had a writing group in here recently, like fifty folks writing in total silence. We’ve had swinger sex nights, we’ve done underground dinner parties, we had a big Ethiopian coffee ceremony with Bunna Café. After Hurricane Sandy, Observatory, the event space in Gowanus, got flooded, and they called and were like, “We’ve got this lecture coming up, the speaker is on a plane from London right now, and we don’t have a space.” So we had that here, which led to Observatory scheduling other things here, including some taxidermy classes. Basically, we have this cool space, so why the hell wouldn’t we share it?

wood shop

brooklyn spaces: I love that! That seems like such a Brooklyn ethos. What are your thoughts about Brooklyn these days, especially this hyper-gentrifying part of Williamsburg?
Brian: When we first opened Acme three years ago, we got a lot of resistance from people about shooting in Brooklyn, but now celebrities want to come here, sometimes more than Manhattan. Not to knock studios in Manhattan, but why would you want to shoot there? Just trying to load things in is impossible. And this is such a thriving area; right on our block we’ve got Mast Brothers, the Brooklyn Art Library, About Glamour, and there’s new stores opening all the time. I definitely love being in Brooklyn. The creative class has absolutely moved over here, so it seems like a natural place to do creative things.

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Like this? Read about more film industry spaces: Film Biz Recycling, Running Rebel Studios, Factory Brooklyn, Bond Street Studio

running rebel studios (formerly semi-legit)

neighborhood: bushwick | space type: commercial space | active since: 2010 | links: running rebel (website, facebook); proliferation publishing (website, facebook)

One of the reasons I started this project is that I was alarmed at how fleeting so much of the underground can be. The people who drive the creative classes are focused on creating, on making art and beauty and enhancing underground culture, which tends to result in less of a focus on trivialities like leases and fire codes and the law in general. I seem to be constantly hearing about the unceremonious demise of so many brilliant spaces—the 123 Community Center being forced out by their landlord, Bushwick Project for the Arts getting evicted by the city, House of Yes (in its original incarnation) burning down, Silent Barn being ransacked, Monkeytown and Change You Want to See defeated by endless rent hikes.

photo from Passion Faction

But there are other ways for a space to come to an end. Sometimes it’s intentional, for one reason or another, and in the best case it’s on the creators’ own terms. So it is with 6 Charles Place. The Bushwick warehouse used to be called Semi-Legit, and was known for underground events. Passion Faction threw dance parties with DJ Spanky spinning and Nicky Digital taking pix, Team San San had an art show, there were anarchist benefits and lectures, and plenty of musicians came through, including Nomadic War Machine, Rosa Apatrida, Shady Hawkins, Anchorites, Krunk Pony, Ash Borer, and Woe.

But those days are behind them now. Today the space is divided into two businesses: Running Rebel Studios and Proliferation Publishing.

photo from Passion Faction

Nick has been operating Running Rebel since October 2011. It’s a big, private, very malleable space, and they’ve done a lot of different work already, including photos for Nylon and Inked magazines, fashion shoots for Olcay Gulsen and Arrojo Soho, and music videos for Imaginary Friends and Rosie Vanier.

brooklyn spaces: What made you shift from throwing parties to running a business?
Nick: I thought we could make something profitable, since no one can get jobs now and you have to do everything yourself in order to survive.

brooklyn spaces: Was it hard to get it up and running?
Nick: It was a lot of work. I renovated the entire thing, painted the entire ceiling by hand, painted every single brick, twice, because the first coat got so disgusting and dirty. I built a bathroom and changing room. And I got all this equipment, including a nineteen-foot cyc wall.

brooklyn spaces: What’s your business philosophy?
Nick: I try to be friendly with everyone. I don’t think that pissing people off is the right way to go about anything, especially when you’re trying to develop relationships. I’d rather take a loss now and have someone come back again later, rather than ripping them off and having them hate us forever.

brooklyn spaces: Is running a photo studio something you always planned to do?
Nick: No. I have a degree in German. But I had the idea and ran with it. This is cool, it’s strange. It’s fine for now. I can live, I can eat. What else do you need?

photo by Alix Piorun

And then there’s Proliferation Publishing, New York’s only twenty-four-hour print shop, run by Adam. They use really cool old machines from the sixties and seventies that they’ve acquired at auctions and garage sales, including one that was used to print NYU’s diplomas for years. And they bought what probably amounts to a lifetime supply of ink for about $60. They print everything from take-out menus to wedding invitations to vinyl banners.

photo by Alix Piorun

brooklyn spaces: How do you know how to work all this stuff? Did you know how to use the machines when you bought them?
Adam: No, we just bought them on impulse. Then we found PDFs and guides and shit online and taught ourselves in our garage. We have this one incredible troubleshooting manual written by this hippie guy in the sixties. The book starts, “Around 1950 I was searching for Nirvana in the woods in New Mexico.”

brooklyn spaces: How do you find your clients?
Adam: We go and bother pizza places and shit and we’re like “Hey we can print menus for cheaper than what you’re paying now,” and they’re like, “Okay, cool.” And people come in to print album covers for their bands, business cards, political posters, stuff like that.

brooklyn spaces: What are your goals for the future?
Adam: I want to do books eventually, but not right now. We’ve got to get a book binder and a paper cutter first. We’re also going to start offering photo-printing services, so people can shoot photos at Running Rebel and then print them here. This could be a full-time gig, and it probably will be eventually. But we’re in it for the long haul, so we’re taking our time.

photo by Alix Piorun

Both Adam and Nick were kind enough to offer discounts for Brooklyn Spaces readers. At Running Rebel they’ll give you a full-day weekday photo shoot for $300, and at Proliferation Publishing you can get 1,000 business cards or stickers for $75. Go support Bushwick small businesses! Email them at runningrebelstudios@gmail.com or adam@proliferationpublishing.com.

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Like this? Read about other print shops & photo studios: Acme StudioGowanus Print Lab, Bushwick Print Studio, WerdinkFactory Brooklyn, Bond Street Studio