Time’s Up is an all-volunteer, nonprofit environmental advocacy group. They do about 200 themed group bike rides a year, dozens of campaigns, and close to 300 workshops annually. They have been hugely instrumental in increasing bike-riding all over New York City (including helping to start the pedicab industry), and have done great work with community gardens, greenways, reclaiming public space, animal advocacy, deforestation, fracking, and more. They’ve been written about everywhere, from the New York Times to the Indypendent, from the Brooklyn Paper to the L Magazine.
I took my sister with me to this interview, and, embarrassingly, we didn’t bike. (In our defense, it was snowing like crazy.) But everyone was kind andwelcoming anyway, and we took a tour of the incredible space, and also got to talk to Bill, Time’s Up’s founder, and Steve, a longtime volunteer.
These days, Time’s Up is most known for its focus on biking. According to Steve, “Time’s Up is an environmental group, and biking is very environmentally sound. The mission of the group is to increase cycling to help the environment.” Among a slew of other campaigns, they participate in the mass bike movement Critical Mass, work for auto-free streets and parks, create and maintain ghost bike memorials, offer legal aid for arrested cyclists, and recently began a “Love Your Lane” campaign, designed to make cyclists feel rewarded for bicycling, rather than persecuted or harassed. Their latest action has been to build pedal-powered generators for the ongoing #OccupyWallStreet movement.
To donate to this or any of their amazing work, click the “donate” button on any page of their site. But first, check out my Q&A with Bill, Time’s Up’s founder!